Our story
Born in the Dark
SwagTag started with a very relatable problem - fumbling around a dark campsite at 3am trying to find the zip on your swag.
Anyone who's camped knows the feeling. It's 3am, nature calls, and you're patting around in the pitch black trying to find the zip on your swag or tent. You wake up your mates, knock something over, and spend two minutes on a job that should take two seconds.
SwagTag was designed to fix exactly that. A simple glow-in-the-dark tag that loops onto any zip pull — charge it up with a few seconds of light and it glows bright enough to find in the dark. No batteries, no fuss, no more fumbling.
We're a small Australian brand that loves the outdoors. We built SwagTag because we wanted it ourselves, and we reckon you will too.
Simple by design
No batteries, no charging cables, no instruction manual. Just loop it on, leave it in the sun, and you're done.
Built for Australia
Waterproof, tough, and ready for anything the bush throws at it. We test it in the conditions you actually camp in.
One product. One job. Done well.
We're not trying to reinvent camping. We just want you to find your zip without waking up the whole campsite.